The Columbus Dispatch
January 13, 1999
Features - Accent & Arts
For Him, Photos weren't picture-perfect
By Lee Stratton
The True Mirror resulted from John Walter pondering why photographs make him look so weird.
Finally, the reason dawned on him: It was the part in his hair. The reversed image he saw in the mirror each morning created a different impression from the image captured by the camera. While looking at photographs, Walter was seeing himself as others saw him.
John Walter and his sister, Catherine, contend that people who part their hair on the right create a different personality impression than they would by parting on the left.
The True Mirror gives users true images of themselves for several reasons, Walter, Walter's sister. The "true" image is not reversed; it is more three- dimensional and doesn't distort light.
Because the reflective finish is on the front, the light does not pass through the mirror's glass. The image is a full-light-spectrum reflection, Catherine Walter said during a telephone interview from New York.
The Walters buy mirrors manufactured for use in satellites and telescopes, cut them to size, then assemble them in cases fabricated by another company. She declined to give specific sales numbers.
"We sell them as fast as we can make them," she said. Most of her promotional efforts have been in direct marketing to psychologists, physical therapists and actors. The mirrors also are sold at street fairs and holistic expos.
The smaller mirror - 12-by-12 inches and 8 inches deep - shows the head and upper torso. The larger one, 18-by-18-by-11 inches, shows more of the torso, she said.
For more information, write True Mirror, 43 E. 1st St., New York, NY 10003. The Web address is www.truemirror.com.